Betsy Bennett

Betsy Bennett

Entrepreneurial companies benefit from adopting carefully selected corporate practices.

I work with clients to successfully meet their growth challenges; focusing on helping them with:

  • Financial Planning & Analysis
  • Budget Development & Management
  • Profitability Analysis
  • Strategic Planning & Execution
  • Coaching & Mentoring

As a multi-dimensional executive with board experience, I have a track record of growth, turn around and strategic leadership. I am focused on, and highly successful, working in entrepreneurial environments with the need to develop stronger corporate practices. I bring my compelling organizational leadership and a straightforward management style to bear for my clients, focusing on advancing internal alignment based on my ability to relate to all stakeholders with the highest integrity. I am financially trained (with a Big Four background) and strategically insightful, as well as being a CPA. I have extensive expertise in developing collaborative teams enabling adoption of continuous improvement methodologies. I have been a key player in, or personally delivered, the following:

  • Developing a four-part financial restructuring plan, including securing $5,000,000 of global ABL financing, to stabilize the global operations of a consumer products company
  • Designing interactive financial models for clients enabling management to focus on optimizing performance by identifying higher-value strategies
  • Designing and implementation of a tiered pricing model based on volume of business for the nation’s largest credit union service organization, reflecting the differences in profitability of over 500 relationships -- customers and product lines -- enabling increased management focus on profitability and resulting in 25%+ compound annual growth over ten years
  • Reengineered annual budget processes to deliver timely, accurate budgets that included operating unit ownership and alignment with overall corporate strategy

My specialties are:

  • Accessing Capital
  • Budget Development & Management
  • Business Transition
  • Financial Planning & Analysis
  • Financial Reporting
  • Internal Controls
  • Pricing Design & Analysis
  • Profitability Analysis
  • Project Management
  • Strategic Planning & Execution
  • Vendor Negotiation & Relations
  • Workflow Design

I founded the Florida CFO Group with two other partners in 2010. I have over thirty years of executive leadership experience in accounting and finance. I currently serve on the Board of Directors of Flanigan's Enterprises, Inc. (BDL:NYSEAmerican) as one of three independent directors, as well as chairing the audit committee and serving on the nominating committee. I have served on the Board of Directors of Junior Achievement of Tampa Bay, a local not-for-profit organization, for over twenty years. I was a Tampa Bay Business Journal 2014 CFO of the Year finalist.

Professional experience: Mergers & Acquisitions, Accounting, Budgets, Management, Due Diligence, Strategic Planning, Executive Leadership, Financial Modeling, Financial Reporting, Strategic Partnerships, Start-ups, Mergers, Forecasting, Treasury Management.

Contact Betsy

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"Betsy came to IC Intracom highly recommended by several people, and stepped into a difficult position during a financial turnaround. She exceeded all expectations as CFO (later made COO), as she steadfastly worked through capitalization of the company and enactment of cost controls during the turnaround. She meshed well with all team members and was able to help guide the company using her winning interpersonal effectiveness. I highly recommend Betsy for the top Finance job in any company. Given the opportunity, I would be proud to work alongside Betsy again, including in my current or future assignments."
Don Barry
The ACCEL Performance Group


"Betsy's contribution to our company has been extraordinary. Under her calm and expert guidance, we've developed a thorough financial model of our enterprise; a model that has changed the way we do business, and provided our management team with the insight necessary to ensure our future success. I recommend Betsy to anyone who’ll listen!"
Noel McCormick
President at McCormick Stevenson Corporation